cobbywriter
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Fanta

There’s not much to say here except that Fanta is a whimsically vibrant brand that has license to create some trippy, beautiful stuff. It’s an art director’s dream—and as a copywriter, that’s something I can appreciate.

BEATS TO SIP TO

Fanta is a brand that has international appeal, with certain flavors in different countries that you can’t always find at home. Tapping in to this inherent sense of discovery that Fanta fans have, my team partnered with visual artists and musicians from across the globe to create hyper-detailed and immersive videos for when you simply want to zone out and sip Fanta. Each piece represents the artists’ home countries and features snacks and Fanta flavors most commonly enjoyed in their part of the world.

FLAVOR READINGS

Gen Z has a thing for astrology. It’s like they all downloaded the Co–Star app and now everyone knows way too much about their sign and what it means (I’m a Pisces Sun + Virgo Moon + Gemini Rising btw, yikes). So we rolled out original flavor readings on Fanta’s social channels in the form of animated, holographic tarot cards, assigning each sign with their own Fanta flavor. Not a fan of the flavor you got? Blame the cosmos!