Diet Coke fans are a bit obsessed when it comes to their Diet Coke. They’re intensely unapologetic about who they are and their drink of choice, so it’s only right that Diet Coke’s social media presence follows suit. We ditched dated product posts and messaging in favor of refreshingly honest content that reflected the sassy nature of our Millennial audience. Using elevated slice-of-life scenarios, our team set out to show that, no matter the situation, Diet Coke is always there when you need a fizzing boost.
2022 Shorty Awards Category Winner (Paid & Amplification).
