COCA COLA // PAY IT FORWARD
Cracking a two-word headline that can live on for two-plus years is hard. Not really sure how I did it. This Black History Month campaign was all about sharing possibilities with future generations. Two words say it all.
SPRITE // BET HIP HOP AWARDS
Sprite has officially sponsored "the cypher" during the BET Hip Hop Awards for years. To promote the brand's flyaway initiative to the event, we went back to the roots of the culture and created these guerilla out of home posters—first by hand, then by Photoshop.
VITAMINWATER // HBCU TAKEOVER
When vitaminwater hits college campuses, it hits hard. We challenged HBCU students to rep their school over all others for the opportunity to have their campus taken over by vitaminwater and friends.