cobbywriter
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Carl's Jr.

Carl’s Jr. is known for big, bold, messy burgers that you can’t help but crave. Enter “The Call of Carl’s,” the 360 campaign that won HAVAS the business in early 2018 (no supermodels required). Voiced by Matthew McConaughey, the idea is simple: when you get hit with the call, you can’t help but pick it up. And yes, Matt and I are basically besties now—AMA.

EL DIABLO THICKBURGER

 

WESTERNBACONWORLD (SOCIAL)

 

WESTERN BACON CHEESEBURGER

 

FIERY CHICKEN ALL STAR MEAL