cobbywriter
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Advertising À La Carte

Some things don’t have a rightful place. But you see, the way my Squarespace template is set up, I need at least 9 tiles of content to have a perfect home page (shout out if you get the subtle Kevin Hart reference here). It’s like an Instagram page except I’m not an influencer so I really don’t know what I’m talking about. It’s not like an Instagram page at all.

Anyway, here’s a potpourri/gumbo/ratatouille of things I’ve done that I’m still proud of, even if they didn’t make it onto their own page.

GABRIEL'S HORN FOUNDATION

An owner of a past agency I worked at, Ahmad Islam, has rallied a team of supporters to walk with his son, Gabriel (and family), as they fight the good fight against Autism. As a fan of superheroes, and a hero himself, we created the “Super Gabe” shirt, complete with utility belt, cape and emblem. The shirt reads, "Children with Autism are proof that superheroes exist."

 

HAMM'S BEER (SPEC POSTERS)

An old beer deserves to be promoted by someone who can remember having one themselves, even if they are cranky, crotchety and likely on the brink of death. We pitched a few ideas to MillerCoors, and to this day I still bring up a script I remember writing that I wish would have been executed. It's stupid. Feel free to ask me all about it.

 

STAND UP IT'S MILLER TIME

I should have an entire, multi-year campaign around this joint. But see, what had happened was, Kevin Hart got a DUI from drinking Heineken and put the whole thing on hold. Long story short, we subbed out Kevin for Marlon Wayans and even though he was great, I could never get over what it would have been had it been done right. Oh well, here's a 2-page spread promoting year 1. 

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NFL PLAYERS ASSOCIATION (SPEC PRINT)

The NFLPI is the one-stop shop for brands looking to leverage the Power of the Players. These are the B2B print ads we pitched as part of our campaign.

 

COORS LIGHT "MOUNTAIN TAP" BEHIND THE SCENES

Don't hire me as your employee and then let me catch you on video singing nursery rhymes in the car while on production. I might just put it somewhere public for all to see. You've been warned.