cobbywriter
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Coors Light

I worked on a ton of things for The World’s Most Refreshing Beer, from limited edition package designs to $1MM+ TV spots/campaigns shot in Alaska and Argentina to a multi-year promotion seeking out the coldest hip hop artists across the nation. Sit back and get a few crisp sips of my handiwork—and if you don’t like it, spit it out and slap the bartender (me).

LIMITED EDITION PINT PACKAGING

My team and I created this promotional spot and OOH that glorified the 2014 special edition pint from Coors Light. We decided that instead of introducing this new can to the world of our consumers, we would introduce consumers to a new world of refreshment.

 

LIMITED EDITION CAN PACKAGING

The same concept was applied to this next spot that released 3 months later. Also, the OOH was fun and beautifully designed—so I'll let you see some of that, too.

 

REACH FOR THE COLD | “MOUNTAIN TAP”

Shot in Alaska and LA, "Mountain Tap" was my first-ever TV spot and commonground's first $1MM+ production. It was also the first time my boss ever got to shoot anything outside of NYC or LA, and they still owe me for that.

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“MOUNTAIN TAP” BEHIND THE SCENES

Don't hire me as your employee and then let me catch you on video singing nursery rhymes in the car while on production. I might just put it somewhere public for all to see. You've been warned.

 

COORS LIGHT x ICE CUBE

Everyone knows that Coors Light is cold. But is it as cold as the coldest artist in the coldest music genre around? The "Who's The Coldest" campaign came out of commonground and I spent a lot of time putting my mark on it along with a handful of super talented people. Here’s one of my favorite radio spots of Ice Cube getting kidnapped and interrogated.

 

After 25 years of being a boss, a congratulations is in order. This is probably my favorite print ad I've done to date—and the client liked it so much that they decided to have it featured on the back cover of The Source, forcing the magazine to create two editions of their April/May issue.

 

In addition to the brand equity campaign, Ice Cube also hosted our nationwide promotion and event series seeking out the coldest hip hop artists in the game, Search For The Coldest. Also featuring DJ Drama and Bun B for those that know.