cobbywriter

daniel cobb. writer. surviving in chicago.

What’s up, though?
Welcome to my advertising portfolio. They say that first impressions are everything, so I’d like to start your journey into my world with this image that proves my productivity. In this gif, we see a tired coworker, her eyeballs exhausted by the incessant staring at layouts that will undoubtedly go nowhere. Suddenly, a strapping young man enters the frame, subconsciously lifting his coworker’s spirits with a swift and subtle motion that she can’t quite make out, but can most definitely feel. She looks around, searching for where this newfound inspiration came from. Unable to discern the source, the lovely coworker gets back to the task at hand, with a newly revived fervor for life, love, and everything in between. You’re welcome, lovely coworker. You’re welcome. 
*Discover more About Me and how to Get In Touch.

What’s up, though?

Welcome to my advertising portfolio. They say that first impressions are everything, so I’d like to start your journey into my world with this image that proves my productivity. In this gif, we see a tired coworker, her eyeballs exhausted by the incessant staring at layouts that will undoubtedly go nowhere. Suddenly, a strapping young man enters the frame, subconsciously lifting his coworker’s spirits with a swift and subtle motion that she can’t quite make out, but can most definitely feel. She looks around, searching for where this newfound inspiration came from. Unable to discern the source, the lovely coworker gets back to the task at hand, with a newly revived fervor for life, love, and everything in between. You’re welcome, lovely coworker. You’re welcome. 

*Discover more About Me and how to Get In Touch.

Coors Light “Drip” :15

What goes in to designing the special edition summer can is more than you might imagine.

Art Director: Austin Arnold

Coors Light “Crevice” :15

Explore the world of the Coors Light special edition pint.

Art Director: Austin Arnold

Copywriter: Héctor Bauzá

Coors Light Summer Brew “Echo” :15

Took a trip down to Buenos Aires to shoot this commercial for the new Coors Light Summer Brew. Craft services was interesting and amazing at the same time.

Creative Director: Mark Graham

Coors Light “Mountain Tap” :30

Shot in Alaska as well as LA, this became commonground’s first-ever $1MM+ TV shoot. 

Creative Director: Mike Williams

Coors Light "Testing" Radio :60

The world’s most refreshing can compares its new double vented wide mouth to the likes of Cube. The results are irrefutable.

Coors Light x Ice Cube
A print ad congratulating Cube on 25 years of dominating the entertainment industry. Featured on the back cover of The Source Magazine (April 2014).
Art Director: Lauren Ingram

Coors Light x Ice Cube

A print ad congratulating Cube on 25 years of dominating the entertainment industry. Featured on the back cover of The Source Magazine (April 2014).

Art Director: Lauren Ingram

Coors Light "Search For the Coldest" Pandora Radio :15

Featuring Ice Cube.

Coors Light: Search For the Coldest

A nationwide competition to discover the coldest MC in the game. Featuring Ice Cube, DJ Drama, DJ Khaled and Bun B.

Creative Director: Mike Williams

Miller Lite: Stand Up It’s Miller Time
Before Kevin Hart got a DUI, he was the face behind Miller Lite’s new comedy tour. That went well. 

Miller Lite: Stand Up It’s Miller Time

Before Kevin Hart got a DUI, he was the face behind Miller Lite’s new comedy tour. That went well. 

Illinois Lottery :60 Radio "Paw Paw"

Don’t forget anyone on your list this holiday season. The joy behind creating this commercial was that we recorded everything from scratch, including the singers in the background. 

Creative Director: Aubrey Walker

Coca-Cola: Pay It Forward

This is the current Black History Month program for one of the world’s biggest brands. Initially brought to life by my team.

Art Director: Keisha Jordan 

Gabriel’s Horn Foundation 2014 Autism Walk

For the past four years, Ahmad Islam has rallied a team of supporters to walk with his son, Gabriel, and family as they fight the good fight against Autism. I was tasked with helping come up with the t-shirt design for the 2014 walk, and decided that the purpose of this shirt is mostly to empower the most important person that will be wearing it: Gabriel himself. As a fan of superheroes, and a hero himself, we created the “Super Gabe” shirt, complete with utility belt, cape and emblem.

"Children with Autism are proof that Superheroes Exist"

Art Director: Raul Vallines 

Sprite BET Hip Hop Awards

Sprite has actively sponsored the BET Hip Hop Awards annual cypher for the past few years. As a part of its campaign, we helped create these grassroots posters for use in non-traditional OOH. 

"Believe the Hype"

Art Director: Raul Vallines

Hamm’s Spec Campaign

A familiar brew wanted to take a familiar approach in a different way. This is a piece of my team’s interpretation of bringing back the old school.