cobbywriter

daniel cobb. writer. surviving in chicago.

What goes in to designing the special edition summer can is more than you might imagine.

Art Director: Austin Arnold

Coors Light Summer Brew “Echo” :15

Took a trip down to Buenos Aires to shoot this commercial for the new Coors Light Summer Brew. Craft services was interesting and amazing at the same time.

Creative Director: Mark Graham

What’s up, though?

What’s up, though?

Miller Lite: Stand Up It’s Miller Time
Before Kevin Hart got a DUI, he was the face behind Miller Lite’s new comedy tour. That went well. 

Miller Lite: Stand Up It’s Miller Time

Before Kevin Hart got a DUI, he was the face behind Miller Lite’s new comedy tour. That went well. 

Coors Light “Crevice” :15

Explore the world of the Coors Light special edition pint.

Art Director: Austin Arnold

Copywriter: Héctor Bauzá 

Hamm’s Spec Campaign

A familiar brew wanted to take a familiar approach in a different way. This is a piece of my team’s interpretation of bringing back the old school.

Coors Light x Ice Cube
A print ad congratulating Cube on 25 years of dominating the entertainment industry. Featured on the back cover of The Source Magazine (April 2014).
Art Director: Lauren Ingram

Coors Light x Ice Cube

A print ad congratulating Cube on 25 years of dominating the entertainment industry. Featured on the back cover of The Source Magazine (April 2014).

Art Director: Lauren Ingram

Coors Light: Search For the Coldest

A nationwide competition to discover the coldest MC in the game. Featuring Ice Cube, DJ Drama, DJ Khaled and Bun B.

Creative Director: Mike Williams

Illinois Lottery :60 Radio "Paw Paw"

Don’t forget anyone on your list this holiday season. The joy behind creating this commercial was that we recorded everything from scratch, including the singers in the background. 

Creative Director: Aubrey Walker

Coors Light "Testing" Radio :60

The world’s most refreshing can compares its new double vented wide mouth to the likes of Cube. The results are irrefutable.

Coors Light "Search For the Coldest" Pandora Radio :15

Featuring Ice Cube

Coors Light “Mountain Tap” :30

Shot in Alaska as well as L.A.

Creative Director: Mike Williams

Burger King Spec Campaign

This never ran, but it was fun to do. 

Assoc. CD: Sean Coleman

Creative Director: Mike Williams       

VitaminWater

When vitaminwater hits college campuses, it hits hard. 

Creative Director: Aubrey Walker

Art Director: Keisha Jordan

Illinois Lottery

This OOH/broadcast campaign gave consumers an alternative to the traditional holiday gift.

Creative Director: Aubrey Walker

Design Director: Raul Vallines