Millennials *eye-roll*. We don’t want to be advertised to. And when we are being advertised to, we want to know it’s happening. That’s the entire premise behind the “Wanna Sprite” campaign—because Sprite would never tell you to have a Sprite. It would ask. I had some fun being one of the lead writers of the Sprite Twitter account for a brief stint, curating a feed chock full of influencers and a touch of irreverence.
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